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22 Votes
Quick Study: Confidence in Earned Media Up While Paid Plummets; Online Advocacy Soars; Smartphones Propel Web Radio
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▶ Public Trust in Paid Media Declines, While Earned Media’s Cred Grows: Researchfirm Nielsen polled 28,000 Web users in 56 countries and found that 92% had high levels of confidence in “earned media” such as word of mouth and recommendations, an 18% increase since 2007. However...
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20 Votes
Make Your Jubilee Street Party a Royal Success!
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As excitement starts to build for the Queen’s Diamond Jubilee, many of us will be planning how to celebrate. Last year, there were an estimated 4,000 street parties to commemorate the Royal Wedding,...
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28 Votes
Quick Study: Trust in Government and Business in Downward Spiral; Data Deficiencies Hinder Real-Time Marcom Decisions
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▶ As Access to Information Increases, Trust Decreases: A study by Hill+Knowlton Strategies reveals a significant deterioration of trust in government and business since 2010, as less than one-third of those surveyed trust the government to do what is right (30%), and just 35% trust corporations to do what...
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18 Votes
Tip Sheet: Branding in Troubled Times: Find Your ‘True North’
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Fractured brand positioning is perhaps the biggest reason why financial services organizations have faltered in a stormy environment, but the same principles used to repair a brand apply to other industries as well....
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32 Votes
Four Things You May Not Know About Instagram
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Facebook's purchase of Instagram for a cool billion dollars still has the Web talking, and we've rounded up four factoids about the photo-sharing service to keep the conversation going....
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