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<title>Spread Buzz | Published News</title>
<link>http://www.spreadbuzz.com</link>
<description>Get your message out loud and clear! Public Relations, Advertising and Marketing</description>
<pubDate>Sun, 20 May 2012 01:27:45 BST</pubDate>
<language>en</language>
<item>
	<title><![CDATA[Fiat Upstages Rival With Google Street View PR Stunt]]></title>
	<link>http://www.spreadbuzz.com/General/fiat-upstages-rival-with-google-street-view-pr%C2%A0stunt/</link>
  <source url="http%3A%2F%2Fwww.prnewsonline.com%2Ffree%2FFiat-Upstages-Rival-With-Google-Street-View-PR-Stunt_16493.html"><![CDATA[Fiat Upstages Rival With Google Street View PR Stunt]]></source>
	<description><![CDATA[The Italian automaker made news by parking one of its cars in front of Volkswagen's Swedish headquarters for a Google Street View drive-by.... ]]></description>
	<pubDate>Sun, 20 May 2012 01:27:45 BST</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>27</votes>
	<guid>http://www.spreadbuzz.com/General/fiat-upstages-rival-with-google-street-view-pr%C2%A0stunt/</guid>
</item>

<item>
	<title><![CDATA[Pandas and Penguins, Oh My: Keeping Pace With Google Search]]></title>
	<link>http://www.spreadbuzz.com/General/pandas-and-penguins-oh-my-keeping-pace-with-google-search/</link>
  <source url="http%3A%2F%2Fwww.prnewsonline.com%2Fdigitalpr%2FPandas-and-Penguins-Oh-My-Keeping-Pace-With-Google-Search_16484.html"><![CDATA[Pandas and Penguins, Oh My: Keeping Pace With Google Search]]></source>
	<description><![CDATA[SEO expert Sally Falkow offers tips on how to keep up with the latest changes to Google's search engine.... ]]></description>
	<pubDate>Sat, 19 May 2012 01:27:52 BST</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>33</votes>
	<guid>http://www.spreadbuzz.com/General/pandas-and-penguins-oh-my-keeping-pace-with-google-search/</guid>
</item>

<item>
	<title><![CDATA[5 Tips for Managing Press Conferences the John Tortorella Way]]></title>
	<link>http://www.spreadbuzz.com/General/5-tips-for-managing-press-conferences-the-john-tortorella-way/</link>
  <source url="http%3A%2F%2Fwww.prnewsonline.com%2Fdigitalpr%2F5-Tips-for-Managing-Press-Conferences-the-John-Tortorella-Way_16489.html"><![CDATA[5 Tips for Managing Press Conferences the John Tortorella Way]]></source>
	<description><![CDATA[New York Rangers head coach John Tortorella's curt press conferences have become nearly as much of a news story as his team's wins and losses.... ]]></description>
	<pubDate>Fri, 18 May 2012 01:28:10 BST</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>23</votes>
	<guid>http://www.spreadbuzz.com/General/5-tips-for-managing-press-conferences-the-john-tortorella-way/</guid>
</item>

<item>
	<title><![CDATA[4 Lessons From the Long-Brewing Cochineal Crisis]]></title>
	<link>http://www.spreadbuzz.com/General/4-lessons-from-the-long-brewing-cochineal-crisis/</link>
  <source url="http%3A%2F%2Fwww.prnewsonline.com%2Fdigitalpr%2F4-Lessons-From-the-Long-Brewing-Cochineal-Crisis_16487.html"><![CDATA[4 Lessons From the Long-Brewing Cochineal Crisis]]></source>
	<description><![CDATA[Starbucks recovered nicely from the March 2012 cochineal dye media firestorm, but still could have been better prepared for the criticism.... ]]></description>
	<pubDate>Fri, 18 May 2012 01:28:09 BST</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>27</votes>
	<guid>http://www.spreadbuzz.com/General/4-lessons-from-the-long-brewing-cochineal-crisis/</guid>
</item>

<item>
	<title><![CDATA[Online Ready to Wear: when customers talk about their favorite retailers, Experience feedback, Image and Loyalty of more than 5,900 cyber-buyers]]></title>
	<link>http://www.spreadbuzz.com/General/online-ready-to-wear-when-customers-talk-about-their-favorite-retailers-experience-feedback-image-and-loyalty-of-more-than-5900-cyber-buyers/</link>
  <source url="http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FReleaseWireMediaAndMarketing%2F%7E3%2Fip2S3EtSdtA%2Fonline-ready-to-wear-when-customers-talk-about-their-favorite"><![CDATA[Online Ready to Wear: when customers talk about their favorite retailers, Experience feedback, Image and Loyalty of more than 5,900 cyber-buyers]]></source>
	<description><![CDATA[London, 17th May 2012 – With a 15% growth in March 2012 (in comparison to March 2011 - IMRG retailers index) and a 1% increase of the average basket value – reaching £57 - the online clothing fie... ]]></description>
	<pubDate>Fri, 18 May 2012 01:28:04 BST</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>17</votes>
	<guid>http://www.spreadbuzz.com/General/online-ready-to-wear-when-customers-talk-about-their-favorite-retailers-experience-feedback-image-and-loyalty-of-more-than-5900-cyber-buyers/</guid>
</item>

<item>
	<title><![CDATA[GM Hands Facebook a PR Challenge]]></title>
	<link>http://www.spreadbuzz.com/General/gm-hands-facebook-a-pr%C2%A0challenge/</link>
  <source url="http%3A%2F%2Fwww.prnewsonline.com%2Ffeatures%2FGM-Hands-Facebook-a-PR-Challenge_16486.html"><![CDATA[GM Hands Facebook a PR Challenge]]></source>
	<description><![CDATA[General Motors dropped Facebook from its ad budget on the eve of the social network's public stock offering.... ]]></description>
	<pubDate>Thu, 17 May 2012 01:28:30 BST</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>20</votes>
	<guid>http://www.spreadbuzz.com/General/gm-hands-facebook-a-pr%C2%A0challenge/</guid>
</item>

<item>
	<title><![CDATA[Google Makes Bid to Be a Destination Instead of a Highway]]></title>
	<link>http://www.spreadbuzz.com/General/google-makes-bid-to-be-a-destination-instead-of-a-highway/</link>
  <source url="http%3A%2F%2Fwww.prnewsonline.com%2Fdigitalpr%2FGoogle-Makes-Bid-to-Be-a-Destination-Instead-of-a-Highway_16488.html"><![CDATA[Google Makes Bid to Be a Destination Instead of a Highway]]></source>
	<description><![CDATA[Knowledge Graph has made Google's search engine smarter, and perhaps will send brands back to the drawing board with their optimization strategies.... ]]></description>
	<pubDate>Thu, 17 May 2012 01:28:30 BST</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>33</votes>
	<guid>http://www.spreadbuzz.com/General/google-makes-bid-to-be-a-destination-instead-of-a-highway/</guid>
</item>

<item>
	<title><![CDATA[SonLife Broadcasting Network (SBN) UK celebrates its first year on air]]></title>
	<link>http://www.spreadbuzz.com/General/sonlife-broadcasting-network-sbn-uk-celebrates-its-first-year-on-air/</link>
  <source url="http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FReleaseWireMediaAndMarketing%2F%7E3%2FMyxc6xqeau8%2Fsonlife-broadcasting-network-sbn-uk-celebrates-its-first-year-on"><![CDATA[SonLife Broadcasting Network (SBN) UK celebrates its first year on air]]></source>
	<description><![CDATA[•	SonLife UK celebrates 1 year of broadcasting in the UK.<br />•	SonLife Christian Television Network is available on Sky 599 and Freesat 695.<br /><br />London, 16 May 2012 – SonLife Broadcasting Network (SBN... ]]></description>
	<pubDate>Thu, 17 May 2012 01:28:27 BST</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>18</votes>
	<guid>http://www.spreadbuzz.com/General/sonlife-broadcasting-network-sbn-uk-celebrates-its-first-year-on-air/</guid>
</item>

<item>
	<title><![CDATA[Book launch - The Army & Navy Club Double Anniversary]]></title>
	<link>http://www.spreadbuzz.com/General/book-launch-the-army-navy-club-double-anniversary/</link>
  <source url="http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FReleaseWireMediaAndMarketing%2F%7E3%2F-ycA-4xVJrU%2Fbook-launch-the-army-navy-club-double-anniversary"><![CDATA[Book launch - The Army & Navy Club Double Anniversary]]></source>
	<description><![CDATA[The Army & Navy Club, has commissioned Prior & Partners, the global communications agency founded by entrepreneur and television personality, James Caan and Annie Prior, one of the UK's leading editor... ]]></description>
	<pubDate>Thu, 17 May 2012 01:28:26 BST</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>18</votes>
	<guid>http://www.spreadbuzz.com/General/book-launch-the-army-navy-club-double-anniversary/</guid>
</item>

<item>
	<title><![CDATA[Consumers: Social Dialogue Not Really Two-Way Affair]]></title>
	<link>http://www.spreadbuzz.com/General/consumers-social-dialogue-not-really-two-way-affair/</link>
  <source url="http%3A%2F%2Fwww.prnewsonline.com%2Fdigitalpr%2FConsumers-Social-Dialogue-Not-Really-Two-Way-Affair_16480.html"><![CDATA[Consumers: Social Dialogue Not Really Two-Way Affair]]></source>
	<description><![CDATA[&quot;Liking&quot; a brand on Facebook should be the start of a relationship between a consumer and a brand, not the end of a courtship.... ]]></description>
	<pubDate>Wed, 16 May 2012 01:27:59 BST</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>18</votes>
	<guid>http://www.spreadbuzz.com/General/consumers-social-dialogue-not-really-two-way-affair/</guid>
</item>

<item>
	<title><![CDATA[Get Your Garden Touched by the Design-Hands of the Greatest Gardeners of our Time – Without the Expense of Meeting Them]]></title>
	<link>http://www.spreadbuzz.com/General/get-your-garden-touched-by-the-design-hands-of-the-greatest-gardeners-of-our-time-%E2%80%93-without-the-expense-of-meeting-them/</link>
  <source url="http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FReleaseWireMediaAndMarketing%2F%7E3%2FuvyfXdKeqxc%2Fget-your-garden-touched-by-the-design-hands-of-the-greatest"><![CDATA[Get Your Garden Touched by the Design-Hands of the Greatest Gardeners of our Time – Without the Expense of Meeting Them]]></source>
	<description><![CDATA[Critically Acclaimed Gardening Greats: John Brookes (MBE), Noel Kingsbury, & Michael King, Launch New Online Courses with MyGardenSchool to Propagate Gardening Excellence Globally.  <br /><br />Perhaps the most... ]]></description>
	<pubDate>Wed, 16 May 2012 01:27:55 BST</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>18</votes>
	<guid>http://www.spreadbuzz.com/General/get-your-garden-touched-by-the-design-hands-of-the-greatest-gardeners-of-our-time-%E2%80%93-without-the-expense-of-meeting-them/</guid>
</item>

<item>
	<title><![CDATA[Yahoo Résumé Crisis Underscores Need for Solid Bond with Employees]]></title>
	<link>http://www.spreadbuzz.com/General/yahoo-resume-crisis-underscores-need-for-solid-bond-with-employees/</link>
  <source url="http%3A%2F%2Fwww.prnewsonline.com%2Fnews%2FYahoo-Resume-Crisis-Underscores-Need-for-Solid-Bond-with-Employees_16470.html"><![CDATA[Yahoo Résumé Crisis Underscores Need for Solid Bond with Employees]]></source>
	<description><![CDATA[The Yahoo communications team could have been more consistent and transparent in communicating with employees during its crisis involving (now former) CEO Scott Thompson.... ]]></description>
	<pubDate>Tue, 15 May 2012 01:28:14 BST</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>24</votes>
	<guid>http://www.spreadbuzz.com/General/yahoo-resume-crisis-underscores-need-for-solid-bond-with-employees/</guid>
</item>

<item>
	<title><![CDATA[Case Study: PR Helps Drive Hope for Pediatric Cancer Cure With Hyundai Cross-Country, Multifaceted Campaign]]></title>
	<link>http://www.spreadbuzz.com/General/case-study-pr-helps-drive-hope-for-pediatric-cancer-cure-with-hyundai-cross-country-multifaceted-campaign/</link>
  <source url="http%3A%2F%2Fwww.prnewsonline.com%2Fnews%2FCase-Study-PR-Helps-Drive-Hope-for-Pediatric-Cancer-Cure-With-Hyundai-Cross-Country-Multifaceted-Campaign_16469.html"><![CDATA[Case Study: PR Helps Drive Hope for Pediatric Cancer Cure With Hyundai Cross-Country, Multifaceted Campaign]]></source>
	<description><![CDATA[Hyundai and Finn Partners teamed for an effort that raised awareness and funds for cancer while demonstrating the car maker's electric vehicle.... ]]></description>
	<pubDate>Tue, 15 May 2012 01:28:13 BST</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>23</votes>
	<guid>http://www.spreadbuzz.com/General/case-study-pr-helps-drive-hope-for-pediatric-cancer-cure-with-hyundai-cross-country-multifaceted-campaign/</guid>
</item>

<item>
	<title><![CDATA[Ixxus Tops Alfresco European Partner Awards]]></title>
	<link>http://www.spreadbuzz.com/General/ixxus-tops-alfresco-european-partner-awards/</link>
  <source url="http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FReleaseWireMediaAndMarketing%2F%7E3%2F815ks3AiIyE%2Fixxus-tops-alfresco-european-partner-awards"><![CDATA[Ixxus Tops Alfresco European Partner Awards]]></source>
	<description><![CDATA[Ixxus, the UK systems integrator and global solutions provider, has today announced that Alfresco, the leading open source content management company, has awarded Ixxus the Alfresco Million $ Club awa... ]]></description>
	<pubDate>Tue, 15 May 2012 01:28:10 BST</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>17</votes>
	<guid>http://www.spreadbuzz.com/General/ixxus-tops-alfresco-european-partner-awards/</guid>
</item>

<item>
	<title><![CDATA[CIPHR puts people at the heart of its brand]]></title>
	<link>http://www.spreadbuzz.com/General/ciphr-puts-people-at-the-heart-of-its-brand/</link>
  <source url="http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FReleaseWireMediaAndMarketing%2F%7E3%2FjJlo-rvFPso%2Fciphr-puts-people-at-the-heart-of-its-brand"><![CDATA[CIPHR puts people at the heart of its brand]]></source>
	<description><![CDATA[Computers in Personnel, a leading supplier of HR Software, Payroll, Absence and Recruitment Solutions, is changing its brand to recognise its people-based approach.  CIPHR has always been a customer s... ]]></description>
	<pubDate>Tue, 15 May 2012 01:28:08 BST</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>17</votes>
	<guid>http://www.spreadbuzz.com/General/ciphr-puts-people-at-the-heart-of-its-brand/</guid>
</item>

<item>
	<title><![CDATA[The Public Relations  and  Marketing Connection: PR Doesn't Stand Alone]]></title>
	<link>http://www.spreadbuzz.com/General/the-public-relations-and-marketing-connection-pr-doesnt-stand-alone/</link>
  <source url="http%3A%2F%2Fwww.prnewsonline.com%2Ffeatures%2FThe-Public-Relations-and-Marketing-Connection-PR-Doesnt-Stand-Alone_16463.html"><![CDATA[The Public Relations  and  Marketing Connection: PR Doesn't Stand Alone]]></source>
	<description><![CDATA[It's time to retire the limited and disparate definitions of PR and marketing to improve an organization's community and market engagement.... ]]></description>
	<pubDate>Mon, 14 May 2012 01:27:56 BST</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>25</votes>
	<guid>http://www.spreadbuzz.com/General/the-public-relations-and-marketing-connection-pr-doesnt-stand-alone/</guid>
</item>

<item>
	<title><![CDATA[Facebook and Microsoft Unveil Additional Ways to Reach Consumers]]></title>
	<link>http://www.spreadbuzz.com/General/facebook-and-microsoft-unveil-additional-ways-to-reach-consumers/</link>
  <source url="http%3A%2F%2Fwww.prnewsonline.com%2Fdigitalpr%2FFacebook-and-Microsoft-Unveil-Additional-Ways-to-Reach-Consumers_16465.html"><![CDATA[Facebook and Microsoft Unveil Additional Ways to Reach Consumers]]></source>
	<description><![CDATA[In advance of Facebook's IPO, two new offerings expand its ability to help brands reach and connect with consumers.... ]]></description>
	<pubDate>Sun, 13 May 2012 01:27:39 BST</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>32</votes>
	<guid>http://www.spreadbuzz.com/General/facebook-and-microsoft-unveil-additional-ways-to-reach-consumers/</guid>
</item>

<item>
	<title><![CDATA[Bad Client Barometer: 4 Red Flags to Protect Your Agency]]></title>
	<link>http://www.spreadbuzz.com/General/bad-client-barometer-4-red-flags-to-protect-your-agency/</link>
  <source url="http%3A%2F%2Fwww.prnewsonline.com%2Fmediarelations%2FBad-Client-Barometer-4-Red-Flags-to-Protect-Your-Agency_16464.html"><![CDATA[Bad Client Barometer: 4 Red Flags to Protect Your Agency]]></source>
	<description><![CDATA[PR agency veteran Ned Barnett says that when an agency has inherent philosophical differences between a potential client, it shouldn't take them on.... ]]></description>
	<pubDate>Sat, 12 May 2012 01:28:00 BST</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>26</votes>
	<guid>http://www.spreadbuzz.com/General/bad-client-barometer-4-red-flags-to-protect-your-agency/</guid>
</item>

<item>
	<title><![CDATA[Pinterest vs. Facebook: The Pros and Cons of Their Traffic]]></title>
	<link>http://www.spreadbuzz.com/General/pinterest-vs-facebook-the-pros-and-cons-of-their-traffic/</link>
  <source url="http%3A%2F%2Fwww.prnewsonline.com%2Fmeasurementchan%2FPinterest-vs-Facebook-The-Pros-and-Cons-of-Their-Traffic_16466.html"><![CDATA[Pinterest vs. Facebook: The Pros and Cons of Their Traffic]]></source>
	<description><![CDATA[Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.... ]]></description>
	<pubDate>Sat, 12 May 2012 01:27:59 BST</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>24</votes>
	<guid>http://www.spreadbuzz.com/General/pinterest-vs-facebook-the-pros-and-cons-of-their-traffic/</guid>
</item>

<item>
	<title><![CDATA[National Geographic Traveller - Family Summer Out Now]]></title>
	<link>http://www.spreadbuzz.com/General/national-geographic-traveller-family-summer-out-now/</link>
  <source url="http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FReleaseWireMediaAndMarketing%2F%7E3%2Fhj8Y3-HzcGk%2Fnational-geographic-traveller-family-summer-out-now"><![CDATA[National Geographic Traveller - Family Summer Out Now]]></source>
	<description><![CDATA[National Geographic Traveller - Family Special issue out now<br />26-page digital ezine sample: www.natgeotraveller.co.uk/familysummer12<br /><br />LONDON (11 May 2012) — The new special issue of National Geograph... ]]></description>
	<pubDate>Sat, 12 May 2012 01:27:54 BST</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>17</votes>
	<guid>http://www.spreadbuzz.com/General/national-geographic-traveller-family-summer-out-now/</guid>
</item>

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