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<title>Spread Buzz | Published News</title>
<link>http://www.spreadbuzz.com</link>
<description>Get your message out loud and clear! Public Relations, Advertising and Marketing</description>
<pubDate>Thu, 23 Feb 2012 01:27:46 UTC</pubDate>
<language>en</language>
<item>
	<title><![CDATA[Q and A With HARO's Peter Shankman: Pitch Trends, Not Just Your Brand's Story]]></title>
	<link>http://www.spreadbuzz.com/General/q-and-a%C2%A0with-haros-peter-shankman-pitch-trends-not-just-your-brands-story/</link>
  <source url="http%3A%2F%2Fwww.prnewsonline.com%2Fmediarelations%2FQ-and-A-With-HAROs-Peter-Shankman-Pitch-Trends-Not-Just-Your-Brands-Story_16059.html"><![CDATA[Q and A With HARO's Peter Shankman: Pitch Trends, Not Just Your Brand's Story]]></source>
	<description><![CDATA[Help a Reporter Out founder and small business evangelist for Vocus Peter Shankman offers tips on increasing media coverage of your company and overcoming resistance to social media.... ]]></description>
	<pubDate>Thu, 23 Feb 2012 01:27:46 UTC</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>24</votes>
	<guid>http://www.spreadbuzz.com/General/q-and-a%C2%A0with-haros-peter-shankman-pitch-trends-not-just-your-brands-story/</guid>
</item>

<item>
	<title><![CDATA[3 Tips for Improved Press Release Search and Readability]]></title>
	<link>http://www.spreadbuzz.com/General/3-tips-for-improved-press-release-search-and-readability/</link>
  <source url="http%3A%2F%2Fwww.prnewsonline.com%2Fmediarelations%2F3-Tips-for-Improved-Press-Release-Search-and-Readability_16038.html"><![CDATA[3 Tips for Improved Press Release Search and Readability]]></source>
	<description><![CDATA[PRWeb offers suggestions on how to make your online press releases more accessible and get them noticed and read by your target audiences.... ]]></description>
	<pubDate>Thu, 23 Feb 2012 01:27:45 UTC</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>18</votes>
	<guid>http://www.spreadbuzz.com/General/3-tips-for-improved-press-release-search-and-readability/</guid>
</item>

<item>
	<title><![CDATA[Aprimo Enhances Campaign Management With Strategic Data From Third-Party Databases]]></title>
	<link>http://www.spreadbuzz.com/General/aprimo-enhances-campaign-management-with-strategic-data-from-third-party-databases/</link>
  <source url="http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FReleaseWireMediaAndMarketing%2F%7E3%2FHpkdVjy7AN0%2Frel_display.php"><![CDATA[Aprimo Enhances Campaign Management With Strategic Data From Third-Party Databases]]></source>
	<description><![CDATA[Aprimo Enhances Campaign Management With Strategic Data From Third-Party Databases<br /><br />Marketers can now create turn-key segmentations for better decisions and improved targeting<br /><br />(www.aprimo.com) <br /><br />LOND... ]]></description>
	<pubDate>Thu, 23 Feb 2012 01:27:41 UTC</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>20</votes>
	<guid>http://www.spreadbuzz.com/General/aprimo-enhances-campaign-management-with-strategic-data-from-third-party-databases/</guid>
</item>

<item>
	<title><![CDATA[NEW ICM RESEARCH LIFTS THE LID ON GAMING]]></title>
	<link>http://www.spreadbuzz.com/General/new-icm-research-lifts-the-lid-on-gaming/</link>
  <source url="http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FReleaseWireMediaAndMarketing%2F%7E3%2Fr6GW3uv1aD8%2Frel_display.php"><![CDATA[NEW ICM RESEARCH LIFTS THE LID ON GAMING]]></source>
	<description><![CDATA[NEW ICM RESEARCH LIFTS THE LID ON GAMING <br /><br />New research from ICM Research into the profile of gamers in the UK has revealed some fascinating insights, including:<br /><br />•	Women are as likely as men to be ... ]]></description>
	<pubDate>Thu, 23 Feb 2012 01:27:39 UTC</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>19</votes>
	<guid>http://www.spreadbuzz.com/General/new-icm-research-lifts-the-lid-on-gaming/</guid>
</item>

<item>
	<title><![CDATA[PR News Q and A With Priya Ramesh: Wear a Marketing Hat for PR Measurement]]></title>
	<link>http://www.spreadbuzz.com/General/pr-news-q-and-a-with-priya-ramesh-wear-a-marketing-hat-for-pr-measurement/</link>
  <source url="http%3A%2F%2Fwww.prnewsonline.com%2Fmeasurementchan%2FPR-News-Q-and-A-With-Priya-Ramesh-Wear-a-Marketing-Hat-for-PR-Measurement_16041.html"><![CDATA[PR News Q and A With Priya Ramesh: Wear a Marketing Hat for PR Measurement]]></source>
	<description><![CDATA[The director of social media for CRT/tanaka and speaker at PR News' April 18 PR Measurement Conference says all PR pros need to constantly ask themselves this question: &quot;What defines success for my company from a PR standpoint?&quot;... ]]></description>
	<pubDate>Wed, 22 Feb 2012 01:28:13 UTC</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>36</votes>
	<guid>http://www.spreadbuzz.com/General/pr-news-q-and-a-with-priya-ramesh-wear-a-marketing-hat-for-pr-measurement/</guid>
</item>

<item>
	<title><![CDATA[Image Patrol: Komen Foundation vs. Planned Parenthood: Proper PR Wins Out]]></title>
	<link>http://www.spreadbuzz.com/General/image-patrol-komen-foundation-vs-planned-parenthood-proper-pr-wins-out/</link>
  <source url="http%3A%2F%2Fwww.prnewsonline.com%2Fnews%2FImage-Patrol-Komen-Foundation-vs-Planned-Parenthood-Proper-PR-Wins-Out_16028.html"><![CDATA[Image Patrol: Komen Foundation vs. Planned Parenthood: Proper PR Wins Out]]></source>
	<description><![CDATA[In a PR crisis for the ages, Katie Paine gives Susan G. Komen for the Cure mostly failing grades, while Planned Parenthood gets excellent marks for its response.... ]]></description>
	<pubDate>Tue, 21 Feb 2012 01:28:33 UTC</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>42</votes>
	<guid>http://www.spreadbuzz.com/General/image-patrol-komen-foundation-vs-planned-parenthood-proper-pr-wins-out/</guid>
</item>

<item>
	<title><![CDATA[Tip Sheet: Empowering Organizations: The Internal Role of PR]]></title>
	<link>http://www.spreadbuzz.com/General/tip-sheet-empowering-organizations-the-internal-role-of-pr/</link>
  <source url="http%3A%2F%2Fwww.prnewsonline.com%2Fnews%2FTip-Sheet-Empowering-Organizations-The-Internal-Role-of-PR_16026.html"><![CDATA[Tip Sheet: Empowering Organizations: The Internal Role of PR]]></source>
	<description><![CDATA[Identifying the key groups within a company, and shaping communications to reach them, is the path toward organizational empowerment.... ]]></description>
	<pubDate>Tue, 21 Feb 2012 01:28:33 UTC</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>17</votes>
	<guid>http://www.spreadbuzz.com/General/tip-sheet-empowering-organizations-the-internal-role-of-pr/</guid>
</item>

<item>
	<title><![CDATA[Ken Banks and Hajo Van Baijma Join Faith Matters' Founder, Fiyaz Mughal OBE for 1/2 Day Technology for Development Conference in London]]></title>
	<link>http://www.spreadbuzz.com/General/ken-banks-and-hajo-van-baijma-join-faith-matters-founder-fiyaz-mughal-obe-for-12-day-technology-for-development-conference-in-london/</link>
  <source url="http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FReleaseWireMediaAndMarketing%2F%7E3%2Flmr0aVd4rKA%2Frel_display.php"><![CDATA[Ken Banks and Hajo Van Baijma Join Faith Matters' Founder, Fiyaz Mughal OBE for 1/2 Day Technology for Development Conference in London]]></source>
	<description><![CDATA[FOR IMMEDIATE RELEASE<br /><br />KEN BANKS AND HAJO VAN BEIJMA JOIN FAITH MATTERS’ FOUNDER, FIYAZ MUGHAL OBE FOR ½ DAY TECHNOLOGY FOR DEVELOPMENT CONFERENCE IN CENTRAL LONDON.<br /><br />A collection of the world’s ... ]]></description>
	<pubDate>Tue, 21 Feb 2012 01:28:25 UTC</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>18</votes>
	<guid>http://www.spreadbuzz.com/General/ken-banks-and-hajo-van-baijma-join-faith-matters-founder-fiyaz-mughal-obe-for-12-day-technology-for-development-conference-in-london/</guid>
</item>

<item>
	<title><![CDATA[Adding Value for Your Audience: Do's and Don'ts of QR Codes]]></title>
	<link>http://www.spreadbuzz.com/General/adding-value-for-your-audience-dos-and-donts-of-qr-codes/</link>
  <source url="http%3A%2F%2Fwww.prnewsonline.com%2Fdigitalpr%2FAdding-Value-for-Your-Audience-Dos-and-Donts-of-QR-Codes_16033.html"><![CDATA[Adding Value for Your Audience: Do's and Don'ts of QR Codes]]></source>
	<description><![CDATA[As PR and marketing are increasingly integrating in the digital age, PR pros need to understand the strengths and weaknesses of QR codes and how they can fit into a campaign strategy.... ]]></description>
	<pubDate>Mon, 20 Feb 2012 01:28:33 UTC</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>35</votes>
	<guid>http://www.spreadbuzz.com/General/adding-value-for-your-audience-dos-and-donts-of-qr-codes/</guid>
</item>

<item>
	<title><![CDATA[Reputation Issues Drive Demand for Skilled PR Executives]]></title>
	<link>http://www.spreadbuzz.com/General/reputation-issues-drive-demand-for-skilled-pr-executives/</link>
  <source url="http%3A%2F%2Fwww.prnewsonline.com%2Ffeatures%2FReputation-Issues-Drive-Demand-for-Skilled-PR-Executives_16044.html"><![CDATA[Reputation Issues Drive Demand for Skilled PR Executives]]></source>
	<description><![CDATA[Lisa Ryan of communications search consultancy Heyman Associates says organizations are looking most for leadership skills among PR job candidates.... ]]></description>
	<pubDate>Sun, 19 Feb 2012 01:29:13 UTC</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>37</votes>
	<guid>http://www.spreadbuzz.com/General/reputation-issues-drive-demand-for-skilled-pr-executives/</guid>
</item>

<item>
	<title><![CDATA[Software Execs Like Social Media—They Just Don't Use It Much]]></title>
	<link>http://www.spreadbuzz.com/General/software-execs-like-social-media%E2%80%94they-just-dont-use-it-much/</link>
  <source url="http%3A%2F%2Fwww.prnewsonline.com%2Fdigitalpr%2FSoftware-Execs-Like-Social-Media-They-Just-Dont-Use-It-Much_16042.html"><![CDATA[Software Execs Like Social Media—They Just Don't Use It Much]]></source>
	<description><![CDATA[A new study shows that the majority of software marketing executives believe social media has a positive impact on their business despite the underwhelming amount of time they spend using it.... ]]></description>
	<pubDate>Sun, 19 Feb 2012 01:29:09 UTC</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>21</votes>
	<guid>http://www.spreadbuzz.com/General/software-execs-like-social-media%E2%80%94they-just-dont-use-it-much/</guid>
</item>

<item>
	<title><![CDATA[International agreement ramps up pressure for another TV switchover]]></title>
	<link>http://www.spreadbuzz.com/General/international-agreement-ramps-up-pressure-for-another-tv-switchover/</link>
  <source url="http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FReleaseWireMediaAndMarketing%2F%7E3%2F87y5qG6zYo4%2Frel_display.php"><![CDATA[International agreement ramps up pressure for another TV switchover]]></source>
	<description><![CDATA[A deal signed today by representatives of 165 countries has greatly increased the likelihood of a second digital switchover across Europe. This could involve viewers having to retune their sets or buy... ]]></description>
	<pubDate>Sat, 18 Feb 2012 01:28:02 UTC</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>17</votes>
	<guid>http://www.spreadbuzz.com/General/international-agreement-ramps-up-pressure-for-another-tv-switchover/</guid>
</item>

<item>
	<title><![CDATA[Windows Protection Master (Rogue Antispyware) Proves to Be a Master of Disguise]]></title>
	<link>http://www.spreadbuzz.com/General/windows-protection-master-rogue-antispyware-proves-to-be-a-master-of-disguise/</link>
  <source url="http%3A%2F%2Fwww.pressrelease365.com%2Fpr%2Ftechnology%2Fcomputers%2Fwindows-protection-master-5055.htm"><![CDATA[Windows Protection Master (Rogue Antispyware) Proves to Be a Master of Disguise]]></source>
	<description><![CDATA[Windows Protection Master is a master of disguise considering how the Windows Protection Master program closely resembles legitimate PC security programs. Windows Protection Master is a fake antispyware program. ]]></description>
	<pubDate>Sat, 18 Feb 2012 01:27:59 UTC</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>18</votes>
	<guid>http://www.spreadbuzz.com/General/windows-protection-master-rogue-antispyware-proves-to-be-a-master-of-disguise/</guid>
</item>

<item>
	<title><![CDATA[Petco's Dog Clipping Problem Could Cut Reputation to the Bone]]></title>
	<link>http://www.spreadbuzz.com/General/petcos-dog-clipping-problem-could-cut-reputation-to-the-bone/</link>
  <source url="http%3A%2F%2Fwww.prnewsonline.com%2Ffree%2FPetcos-Dog-Clipping-Problem-Could-Cut-Reputation-to-the-Bone_16046.html"><![CDATA[Petco's Dog Clipping Problem Could Cut Reputation to the Bone]]></source>
	<description><![CDATA[The national pet store chain is hit with wild charges that its groomers cut off dogs' body parts.... ]]></description>
	<pubDate>Fri, 17 Feb 2012 01:28:32 UTC</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>33</votes>
	<guid>http://www.spreadbuzz.com/General/petcos-dog-clipping-problem-could-cut-reputation-to-the-bone/</guid>
</item>

<item>
	<title><![CDATA[PR News Poll: Wikipedia Mostly Unexplored By PR Pros]]></title>
	<link>http://www.spreadbuzz.com/General/pr-news-poll-wikipedia-mostly-unexplored-by-pr-pros/</link>
  <source url="http%3A%2F%2Fwww.prnewsonline.com%2Fdigitalpr%2FPR-News-Poll-Wikipedia-Mostly-Unexplored-By-PR-Pros_16018.html"><![CDATA[PR News Poll: Wikipedia Mostly Unexplored By PR Pros]]></source>
	<description><![CDATA[PR News asked its online community whether they had ever ever edited their brand's or their clients' Wikipedia pages.... ]]></description>
	<pubDate>Thu, 16 Feb 2012 01:28:18 UTC</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>29</votes>
	<guid>http://www.spreadbuzz.com/General/pr-news-poll-wikipedia-mostly-unexplored-by-pr-pros/</guid>
</item>

<item>
	<title><![CDATA[Keeping in Step With Chipotle, McDonald's Says it Cares Too]]></title>
	<link>http://www.spreadbuzz.com/General/keeping-in-step-with-chipotle-mcdonalds-says-it-cares-too/</link>
  <source url="http%3A%2F%2Fwww.prnewsonline.com%2Fcorporate%2FKeeping-in-Step-With-Chipotle-McDonalds-Says-it-Cares-Too_16043.html"><![CDATA[Keeping in Step With Chipotle, McDonald's Says it Cares Too]]></source>
	<description><![CDATA[McDonald's will require its U.S. pork suppliers to end the practice of caging pregnant pigs in cramped stalls, a step forward in the food industry's drive to stop the harsh treatment of animals.... ]]></description>
	<pubDate>Thu, 16 Feb 2012 01:28:17 UTC</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>28</votes>
	<guid>http://www.spreadbuzz.com/General/keeping-in-step-with-chipotle-mcdonalds-says-it-cares-too/</guid>
</item>

<item>
	<title><![CDATA[6 Tips for Message Clarity During a Crisis]]></title>
	<link>http://www.spreadbuzz.com/General/6-tips-for-message-clarity-during-a-crisis/</link>
  <source url="http%3A%2F%2Fwww.prnewsonline.com%2Fmediarelations%2F6-Tips-for-Message-Clarity-During-a-Crisis_16036.html"><![CDATA[6 Tips for Message Clarity During a Crisis]]></source>
	<description><![CDATA[Tips 1  and  2: Lay off the confusing legal jargon and ax the acronyms.... ]]></description>
	<pubDate>Wed, 15 Feb 2012 01:28:38 UTC</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>22</votes>
	<guid>http://www.spreadbuzz.com/General/6-tips-for-message-clarity-during-a-crisis/</guid>
</item>

<item>
	<title><![CDATA[Play in the Carnival of Cash – the cash bonanza at Gala Casino!]]></title>
	<link>http://www.spreadbuzz.com/General/play-in-the-carnival-of-cash-%E2%80%93-the-cash-bonanza-at-gala-casino/</link>
  <source url="http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FReleaseWireMediaAndMarketing%2F%7E3%2FvHHyy6Sz4wE%2Frel_display.php"><![CDATA[Play in the Carnival of Cash – the cash bonanza at Gala Casino!]]></source>
	<description><![CDATA[Roll up, roll up and join the party:  It’s the Carnival of Cash at Gala Casino!  Gamers will be dancing in the streets when they hear about this fantastic, fun cash spectacular offering bonuses and ... ]]></description>
	<pubDate>Wed, 15 Feb 2012 01:28:32 UTC</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>18</votes>
	<guid>http://www.spreadbuzz.com/General/play-in-the-carnival-of-cash-%E2%80%93-the-cash-bonanza-at-gala-casino/</guid>
</item>

<item>
	<title><![CDATA[‘Social by design’ to be key feature of Facebook Developer Garage on 16th Feb]]></title>
	<link>http://www.spreadbuzz.com/General/%E2%80%98social-by-design%E2%80%99-to-be-key-feature-of-facebook-developer-garage-on-16th-feb/</link>
  <source url="http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FReleaseWireMediaAndMarketing%2F%7E3%2FCmY_hkNVnwQ%2Frel_display.php"><![CDATA[‘Social by design’ to be key feature of Facebook Developer Garage on 16th Feb]]></source>
	<description><![CDATA[‘Social by design’ is set to be the key message that organisations and developers alike will be shouting about at this Thursday’s upcoming Facebook Developer Garage. <br /><br />The concept lies in the th... ]]></description>
	<pubDate>Wed, 15 Feb 2012 01:28:31 UTC</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>18</votes>
	<guid>http://www.spreadbuzz.com/General/%E2%80%98social-by-design%E2%80%99-to-be-key-feature-of-facebook-developer-garage-on-16th-feb/</guid>
</item>

<item>
	<title><![CDATA[Quick Study: Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry]]></title>
	<link>http://www.spreadbuzz.com/General/quick-study-facebook-users-receive-more-give-less-robust-sites-lift-in-store-sales-social-media-and-software-industry/</link>
  <source url="http%3A%2F%2Fwww.prnewsonline.com%2Fnews%2FQuick-Study-Facebook-Users-Receive-More-Give-Less-Robust-Sites-Lift-In-Store-Sales-Social-Media-and-Software-Industry_16025.html"><![CDATA[Quick Study: Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry]]></source>
	<description><![CDATA[▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a friend request, but 63% received at least one request. Study highlights include: • Users press... ]]></description>
	<pubDate>Tue, 14 Feb 2012 01:27:50 UTC</pubDate>
	<author>External</author>
	<category>General</category>
	<votes>39</votes>
	<guid>http://www.spreadbuzz.com/General/quick-study-facebook-users-receive-more-give-less-robust-sites-lift-in-store-sales-social-media-and-software-industry/</guid>
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