How to engage customers who underfong to buy online

According to a survey conducted by Point of Purchase Advertising International (POPAI), more than 46,000 stores are now using digital signage, compared with just 12,500 in 2007. This figure is expected to rise to 58,000 by the end of this year. It’s our goal to maximise mobile retail potential for retailers by providing mobile loyalty through personalised engagement and full analytics. Our unique way of looking at things ensures you never damage the relationship that your mobile customers have with your brand, ensuring bigger traction and better results for you and your business. Clearly retailers are trying to influence consumer purchasing through digital channels in both the on and offline arena. However, content on most digital signage screens is still “push” advertising or static images of products on offer. Perhaps retailers would be better placed to further integrate the online and offline world by making the content “social” or, at the very least, user-generated?

Every business, regardless of their sector or location, has the opportunity to develop groups of customers who they can engage with, increase awareness, and encourage to act as brand advocates. Consumers are not shy about sharing their opinions. In fact, the consumer voice will always be heard, sometimes when it’s not even asked for. If you think it’s time your brand got on the front foot and could benefit by listening to the social generation then read on. Businesses should keep in mind the many ways they can interact with customers through their site, because increasingly, new technology is enabling more consumers to get online and access your website.

Find out how mobile can enable you to engage and transact with your customers any place, any time! Optimise your website for mobile visitors and drive high conversions with our mobile commerce solutions.

Mobile customer service is all about ensuring a consistent customer experience that is in line with your brand, across all channels, from first contact to cash to care, no matter what device or channel is used. Is this the experience you are giving your customers? While some retailers are satisfied by implementing standalone or tactical mobile solutions we believe in delivering for our customers the complete package; fully integrated, end to end. We know that major organisations need a 360 degree business-led mobile channel strategy to ensure they stay one step ahead of market demand. These solutions include mobile marketing and commerce supported by powerful analytics that extend across multiple devices, digital and traditional channels. They use a powerful suite of services that we understand how to leverage from every angle.