The social media revolution has toppled traditional models of brand building and reputation preservation. It has also forced brand leaders to recalib
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Coordinating communications around the sponsorship of the Olympic Games is an immense challenge in and of itself. Imagine, then, what Lenovo and its
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Green. Green. Green. The word is everywhere these days. In slogans. In ads. On products. Obviously it's trendy. And it connects with consumers. But b
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London, 2 July 2009 – Scotland’s Royal Highland Show, in cooperation with RURAL TV - the world’s rural channel - now reaching into over 10-million ho
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California Exotic Novelties® today announced the next big breakthrough for the marketing of adult toys and novelties with the launch of the Cal Exoti
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Apple has always prided itself on “thinking different.” While scores of companies are working to rebuild obliterated consumer trust in the wake of th
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Company: Lenovo Agency: Ketchum Timeframe: January 2007-2008 When Lenovo purchased IBM’s PC division in 2005, it was a Chinese company that flew unde
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